You will need to sign in with your Google account if you are not already. You can create a new Google account specifically for tracking your Analytics data if you want to keep it separate from your personal Google account. You can add the code it offers to the web pages you wish to track.

Enter an account name. This will be the account that manages various properties that you track. You can track up to 25 properties per account, and can have 100 accounts per Google account. Enter your website name and URL or app name in the “Setting up your property” section. Select the Industry that best fits your website, and select the timezone that you want your reporting to take place in.

Select the type of container you need (Web, iOS, Android). Click the “Create” button. Click here if you’re inserting the tag in a website. Click here if you’re inserting the tag in a mobile app.

Page View is the most common, and simply tracks when someone has visited the page. You can also choose from a variety of other types, including events, transactions, social media clicks, and more.

Android SDK Google Play Services SDK If you want to implement the tag in an iOS app, click here for detailed instructions.

App View is the most basic option which will tell you every time someone opens the app.

Click here for more detailed instructions on implementing Google Tags.

Starter Dashboard contains all of the basic widgets. Blank Canvas contains no widgets.

Make sure to check the “Active” box to have the goal start tracking immediately.

Choose “Destination” as the goal if you want to get a certain amount of visits to a specific URL. Choose “Pages per Visit” or “Screens per Visit” to specify a certain number of pages that your users visit while they are there. Specify a “Condition” and a number of pages visited. These are sometimes called “Readers. " Choose “Duration” to work toward a certain visit length. Fill in the time in minutes or seconds. Then, enter the goal value. You may refer to these visitors as “Engaged Users. " Choose an “Event” goal for a “Call to Action,” such as buying a ticket or submitting an RSVP. You will need to return and fill out this goal once you have activated the Analytics Goal Tracking feature. Choose “Sales” or other e-commerce goals to track the number of people that buy and what they choose to buy.

You can see where visitors are entering your funnel to your goal, where they are exiting if they are leaving too soon, where the traffic loops back, and more. [1] X Research source

Go to the Campaigns URL Builder to build your URL with the website, source, medium, term, name and content. Use this custom URL on any online links. Google will track the user’s information. Go to the “Campaigns” tab. Select “Traffic Sources” and proceed to “Sources” to analyze your specific campaigns for their success.

Add specific details about your event in the latter half of the URL, including them in the following order: event, category, action and label. Search for the “Event Tracking Guide” to find specifics on how to set up this slightly technical URL. Go to the “Reports” section to track your event movements.