When you first create your account, you will be asked which social networks you would like to add. You can add and remove other networks later by clicking the “+Add Social Network” button on your HootSuite dashboard. HootSuite has built-in support for Twitter, Facebook, Google+ Pages, LinkedIn, foursquare, WordPress, and Mixi. You can add in support for other networks through apps. If you have multiple accounts on one service, you can add them all to one HootSuite account.
Select the social network and then add the feed that you want to monitor. This may be the News Feed from Facebook, someone your follow on Twitter, or just about any other aspect of your Social Networks that you want to track.
Each tab can have streams from any of your connected networks.
Keep in mind that Twitter has a character limit of 140. You can schedule your post for a later date by clicking the calendar icon.
You can search through Facebook, Twitter, and Google+. Make sure to utilize all of these to see how your brand is tracking across all the major social networks.
Try to make regular, consistent posts so you can keep your audience engaged. You can set a message to be sent at a later date by clicking the calendar button in the Compose window. This will let you set when you want the messages to be posted. This tool is especially useful for making posts in timezones when you may not have employees active, or for automating marketing campaigns.
There are several premade templates you can choose from, or you can create a custom report. When creating a custom report, you will be able to choose from a list of modules. Some of these are free for everyone, some require at least a Pro account, and some are locked to Enterprise-level only. To track link activity, you must use the Ow. ly URL shortener. This allows HootSuite to track how many people are clicking it.
